Resource Development and Communication
the connection between marketing and fundraising
In a minimum of five-page, double-spaced paper, conduct an analysis of St. Louis Arc ‘s marketing efforts (a nonprofit organization https://www.slarc.org ) and create a one-page Impact Report. Papers should explore the connection between marketing and fundraising, investigate the role of marketing as it relates to advancing the mission of your organization, and utilize one of the tools. Prepare 10 minutes Presentation to present the impact report.
instructions
Assignment: Assess and analyze the importance and challenges of marketing in nonprofit organizations, drawing on class session topics.
Examine and research the organization’s internal and external environments with consideration of stakeholders, partnerships, and audiences of a nonprofit of your choice.
In a minimum of five-page, double-spaced paper, conduct an analysis of a nonprofit organization’s marketing efforts and create a one-page Impact Report. Papers should explore the connection between marketing and fundraising, investigate the role of marketing as it relates to advancing the mission of your organization, and utilize one of the tools discussed in class and/or in required readings.
