1 As discussed in this chapter, when an individual becomes aware of a new innovation (idea, practice, thing, etc.), the decision to adopt takes place in stages. However, the decision process can also lead to a decision to reject. Can you think of a recent innovation that wasn’t widely accepted or adopted? Why do you think this happened? Analyze what occurred, using the stages in the adoption process and the characteristics of an innovation that can influence the adoption decision.
2 Think of a current innovation that you may have just recently become aware of or
adopted/purchased. Overall, thinking about the people who have already adopted,
what stage in the adoption cycle is it (innovator, early adopter, early majority, late
majority, or laggard)? Analyze
