1 Discuss the role of opinion leaders and followers on social media platforms. In what ways is this different from the role of opinion leaders in traditional media? Explain.
2 Is the “two-step flow” of communication still relevant today? Why or why not? As
discussed in the present chapter, some scholars have debated whether there is today a two-step flow of communication, from the media to opinion leaders, who pass along information and their interpretations to others. Perhaps it is a one-step flow, or perhaps it is a multi-step flow, say others. What do you think? Under what circumstances can this process change? Discuss
