Prior to beginning work on this discussion, read Ellen Martin’s article, The Ethics of Big Data (Links to an external site.).
Based on the article’s content, respond to the following:
- Describe the microeconomic principles being used. What is the impact for demand?
- Evaluate the different market structures that big data benefits the least and the most from.
- While data collection may benefit the business community, discuss the concerns for consumers as big data proliferates.
