Explain the three basic decisions firms must make when they decide on foreign expansion: which markets to enter, when to enter those markets, and on what scale.
- Compare the different modes firms use to enter foreign markets.
- Identify the factors that influence a firm’s choice of entry mode.
- Recognize the pros and cons of acquisitions versus greenfield ventures as an international market entry strategy.
- Evaluate the pros and cons of entering into strategic alliances when going international.
11.2 Action Required:
Watch the video using the following link:
https://www.youtube.com/watch?v=zklAlpBnWkw
11.3 Test your Knowledge (Question):
Discuss the advantages and disadvantages of strategic alliances.
11.4 Instructions
Students are to answer the given question in Discussion Board.