1. In the introduction to this chapter you learned about the development of the Google Photos service. Briefly describe two things the development team did that influenced the design of the service.
2. Why were many large discount retailers slow to sell online in the early days of electronic commerce?
3. What is a marketing channel?
4. Name two Web site features that an online clothing retailer might use to help customers find products in the right styles, colors, or sizes for them.
5. What is an academic information aggregation service?
6. How can an online music service provide free music to some customers?
7. What is the function of Digital Rights Management software?
8. Name one technology that has enabled the broad online distribution of video content.
9. What is meant by the “stickiness” of a Web site?
10. Why is demographic information about a Web site’s visitors a factor in the pricing of advertising sold on that site?
11. What is a Web portal?
12. What is a Web directory?
13. What is a paywall?
14. Name two types of Web sites that might offer online classified ads.
15. What is a bill presentment service?
16. What is an account aggregation service?
17. Briefly describe the role an online information service could play in a used car purchase
transaction.
18. What is a “hook and pay” strategy and how is it used by some online game play sites?
19. What is a strategic alliance?
20. Name one important element that a company should include in its Web presence.
21. Name two factors that can affect a Web site’s usability.
22. What is addressable media?
