Understand why social responsibility is essential to fundamental business strategy.
• Articulate the types of corporate social responsibility.
• Evaluate why socially responsible business is good business.
10.2 Action Required:
Watch the short video in the following link and answer the questions that follows:
• Doing Good is Good for Business
10.3 Test your Knowledge (Question):
With reference to the CSR pyramid, what are the implications of stopping at a particular pyramid level? For example, would it be all right, if a company took its sole responsibility to be the financial responsibility to its shareholders?
Financial responsibility and legal responsibility?
Do you agree that CSR is best represented by a pyramid?
Why or why not? Can you think of a better way to graphically represent a company’s social responsibility?
10.4 Instructions
