When other firms in your industry are behaving unethically, how can you buck the trend and position your company to value ethical behavior?

Action Required:

Watch the short video in the following link and answer the questions that follows:

 

 

11.3 Test your Knowledge (Question):

 

When other firms in your industry are behaving unethically, how can you buck the trend and position your company to value ethical behavior?

Why is that important? Will it damage your company’s competitiveness?

 

Please use your own words

Word count no less than 350 words

There must be a reference to the answer