1. Answer the following questions quickly for a fun illustration of some of
the 10 decision traps (Russo and Schoemaker 1989):
• Can a person living in Milwaukee, Wisconsin, be buried west of the
Mississippi River?
• If you had only one match and entered a room with a lamp, an oil
heater, and some kindling wood, which would you light first?
• How many animals of each species did Moses take along on the ark?
• If a doctor gave you three pills and said to take one every half hour,
how long would they last?
• If you have two US coins totaling 55 cents and one of the coins is
not a nickel, what are the two coins?
What decision traps did you fall into when answering these questions?
2. Discuss a problem your organization solved or a suboptimal decision
the organization made because the frame was incorrect.
