Test 2
True or false: Malcolm Gladwell would be a much bigger supporter of Influencer marketing than Jacob Watts.
What are two reasons why SmileDirectClub has invested so much in Influencer marketing?
Name one recent example of how Influencer marketing is becoming more complicated and why.
How are PR practitioners using digital analytics in issues management and crisis communications situations?
Comparing the two airlines social customer relationship management examples discussed in class, what was a primary reason why the United example went much more viral?
Where could digital analytics been utilized to address the issues described in the Frontier example?
True or false: Sprout’s social media study showed that people want companies’ social pages to show more information about pricing than to respond to customers or complaints.
Describe how resolving a customer issue on social media could benefit a company or brand’s reputation.
Why does Wendy’s believe people come to its social media pages and what does it do in response to that belief?
To be entertained; very snarky antagonistic social presence
How has Wendy’s social media strategy been criticized? Do you believe there is any validity to this criticis
