How can supermarkets such as Tamimi use these data to create value for the firm and consumers? Discuss.

Marketing by Geoffrey

8.3 Test your Knowledge (Question):

  • Discussion Question #1: Tamimi Markets has a great new customer appreciation program with the name “Tamimi Rewards” (https://tamimimarkets.com/). These programs collect purchasing data and build consumer profiles.
  • How can supermarkets such as Tamimi use these data to create value for the firm and consumers? Discuss.