What product did you select, and why? What were your initial reactions to the product advertising campaign under analysis?

Psychology by Geoffrey

Unit one individual project psychology and mass media

For this week’s assignment, you will write a paper 4 pages (2 pages of content, 1 title page, 1 reference page) in length, in APA format (including at least 2 scholarly references), on the following:

  • What product did you select, and why? What were your initial reactions to the product advertising campaign under analysis?
  • Did the campaign change your attitude? If

so, how?

  • Did the campaign change your behavior? If

so, what did you do differently? • Use the following socio psychological approaches to describe your understanding of persuasion and propaganda used in the campaign:

  • Authority: Did the campaign use an

authoritative figure to persuade you?

  • Reciprocity: Did the campaign offer

something in reciprocation?

  • Commitment or Consistency: Do you feel a sense of commitment or need for consistency because of the campaign? • Social Proof: Do you feel a sense of social

approval because of the campaign? • Likeability: Do you like the people in the

campaign carcity: Does the campaign imply a

scarcity of the product? • Include any media research and available data are specifically related to your product and advertising campaign.