1. All of the following are elements of a product except
a. brand name.
b. quality levels.
c. packaging.
d. warranties.
e. All of these are elements of a product.
2. Which of the following is a subjective measure of brand
equity?
a. Brand name
b. Brand awareness
c. Brand quality
d. Perceived value
e. All of these are subjective measures.
(Answers to these questions can be found in the Quiz Your–
self Answer Key section.)
