Requirement:
This is a continuous activity for part A, keep working on the same website you have chosen in part A. In this part you are required to evaluate one of the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of Explain the current online, offline, and social media marketing strategies of the e-commerce business? such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business situation.
The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.
- Site Design 3 marks
- Evaluate the website design focusing on the eight most important factors in successful ecommerce site design (ease of use, ease of purchase, simple graphics … etc.). You are required to evaluate each factor. (Refer to Chapter 3 – Page 212 in the book and/or Slide 43).
o Discuss possible suggestions to improve the site design.
- Business software 2 marks
The development of an e-commerce website requires more interactive functionalities, such as the ability to respond to user input (name and address forms), capturing customer orders for goods and services, clearing credit card transactions on the fly, consolidating price and product databases, and even adjusting advertising on the screen based on user characteristics.
- Explain the different types of software used on the website to perform the current functionalities.
- What can be done to improve the software?
- Payment and Security 3 marks
- What are the methods of payment available in the online store?
(See the book: page 295-296)
o What other methods can be added? Explain why?
- What are the technologies used on the website to secure the online transactions?
- o What other technologies can be added? Explain why?
- What is the current privacy policy of the online store? Outline how the information is collected and used? o What can be added to the privacy policy? Explain why?
- Categorize marketing and advertising strategy and method. 2 marks
- Explain the current online, offline, and social media marketing strategies of the e-commerce business? Provide photos or screenshots of your business marketing activities.
- What can be done to improve the marketing aspects of the business?
- Know your competitors. 3 marks
- Choose a website of one competitor in the same industry (locally or globally) and compare it with your chosen company’s site. Indicate why the competitor’s website is better or worse than the chosen company’s website. Provide one competitor SWOT analysis with screenshots of their website activities.
o What can be done by learning from your competitor’s experience?
- Conclude your report. 2 marks
Summarize the above points and include your recommendation to improve the e-commerce business.
