What is the difference between the core product, the actual product and the augmented product?

Marketing by Geoffrey

Each student assigned Chapters 10, 11, 12, 13, or 14 (see the list in Course Resources for the chapter assignments by student) will develop a PowerPoint presentation with audio answering the assigned chapter questions below. These presentations should be posted to this Discussion Board topic by 11:59pm on Thursday, so all other students can review and comment on their submissions.

Chapter 10

  1. What is the difference between the core product, the actual product and the augmented product?
  2. What is a test market? What are some pros and cons of test markets?

Chapter 11

  1. Why is quality such an important product strategy objective ? What are the dimensions of product quality? How has E commerce affected the need for quality product objectives?
  1. What does it mean to license a product? What is co-branding?

Chapter 12

  1. What are intangibles? How do basic marketing concepts apply to the marketing of intangibles?
  2. Describe how the internet is used to market services?

Chapter 13

  1. Explain the role of distribution channels?
  2. Explain intensive, selective and exclusive forms of distribution?

Chapter 14

1. Define the role of retailing? What is the role of retailing in today’s world?

2. What are some possible effects of B2C E commerce on traditional retailing?

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