8.1 Learning Outcomes:
- Determine the various types of branding strategies used by firms.
8.2 Action Required:
- Read Ch-11 “Product, Branding and Packaging Decisions” from Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.
- See the following video links and answer the questions.
https://www.youtube.com/watch?v=Y7JJkNRFpUQ
https://www.youtube.com/watch?v=3jlLHqrr5FA
8.3Test your Knowledge (Question):
- Discussion Question #1: Why Co-Branding is an important strategy for the marketers? How does it work? Discuss with the help of some examples.
- Discussion Question #2: How you can differentiate between brand extension and line extension? Discuss with the help of examples.
8.4 Instructions
- Answer this question in test your knowledge section.
- Post your answer in the discussion board using the discussion link below
(Week 9: Interactive learning Discussion)
