Explain and give an example of how the skills of a public relations firm might be employed to reinforce the message that a sponsor is trying to communicate through other forms of promotion.

Business by Geoffrey

Choose ONE (1) of the following three options and answer thoughtfully and thoroughly. The concepts are from Chapter 2 in your PROMO 2 textbook.

  1. Assignment option 1:
    Briefly describe the power struggle now taking place in the promotion industry. Who, beyond advertising agencies, is exerting power in the industry, and in what ways?
  2. Assignment option 2:
    Huge advertisers such as Procter & Gamble spend billions of dollars on advertising every year, yet they still rely on advertising agencies to prepare most of their messages. Why wouldn’t a big company do all its own advertising in-house?
  3. Assignment option 3:
    Explain and give an example of how the skills of a public relations firm might be employed to reinforce the message that a sponsor is trying to communicate through other forms of promotion.

But then make sure you have an Introduction paragraph explaining that, and then a Conclusion paragraph that ties it all together and reflects on the similarities (and the differences if they exist) of each student’s experience.