Evaluate Kirk’s letter of 5 March 2000. See Exhibit 1. What message does it send? How well has he considered the different segments of his audience? What expectations did he raise?

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Study Questions

1. Evaluate Kirk’s letter of 5 March 2000. See Exhibit 1. What message does it send? How well has he considered the different segments of his audience? What expectations did he raise?

2. What message did Kirk’s lack of communication about diversity after March 2000 send to his various audiences?

How should he address the issue of follow-up if he wishes to make up for lost time?