Under Armour Case Analysis Questions
Provide written responses for each of the questions below. You are welcome to make diagrams as needed. Your responses should be limited to a total of 2 pages (plus diagrams). Answer should be submitted to through the assignment on Canvas.
ASSIGNMENT QUESTIONS
| 1. | Conduct a five forces analysis placing emphasis on the strength of competitive pressures stemming from each of the forces. What major conclusions can be made about each of these forces? |
| 2. | What is the collective strength of the five competitive forces facing Under Armour, Nike, and the Adidas Group? |
| 3. | Does Under Armour have any core competencies and, if so, what are they? |
| 4. | Does Under Armour have any resource strengths or competitive capabilities that qualify as a distinctive competence? |
| 5. | Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Under Armour is employing? |
| 6. | What is impressive about Under Armour’s financial performance during the 2008-2013 period |
