Prior to beginning work on this discussion forum, read Chapter 13 of the course textbook and review the closing case in Chapter 13 Subsidiary Initiative at LEGO North America.
Bring the case current by reviewing LEGO further and describing additional alliances for LEGO, since the 1999 alliance with Lucas films.
Answer three of the following five questions:
- How can a firm like LEGO utilize knowledge sharing to promote additional alliance opportunities?
- What are the advantages and disadvantages of LEGO utilizing virtual teams for alliance negotiation, implementation, and follow-up performance?
- How can global alliances impact LEGO’s social responsibility strategies?
- What impact does an “international culture mindset” have on an alliance’s success?
- How can local culture impede alliance negotiations, and what strategies can LEGO employ to ensure success?
