Review and present the vision and mission statement of West Jet Airline. Does their statement meet the 5 by 5 test? Explain why you believe it is strong? If not, prepare a new statement and discuss the rationale you used for developing this new statement.
5 by 5 test listed below….
- Clear: reveals type of industry and what firm strives to become
- Futuristic: reveals what the firm strives to become or accomplish within five years
- Concise: one sentence in length
- Unique: reveals the firm’s competitive advantage
- Inspiring: motivates the readers to support the firm
