Consider Ducati’s situation at the time of the case and make a recommendation about the proposed entry into the cruiser market. Should Ducati enter the cruiser market?

Uncategorized by Geoffrey
  1. Consider Ducati’s situation at the time of the case and make a recommendation about the proposed entry into the cruiser market. Should Ducati enter the cruiser market? Why or why not? Your analysis should not exceed one page single-spaced, but you can attach as many exhibits as you like to support your analysis (tables, charts, graphs, calculations, etc). Use only the information presented in the case, NO outside research or updates.