How should a business plan be structured and what should it include?

Business plan

  • How should a business plan be structured and what should it include?
  • Why did professors consider RedPack’s business plan to be so good? 
  • What are, in your opinion, the pros & cons of business planning?
  • How did RedPack’s business plan evolve over time? 
  • Do you think that business planning was important for RedPack? Would you continue to work on the business plan if you were they?
  • Which aspects are, in your view, the most important in RedPack’s latest development? Can you sketch an outline of an updated version of business plan for RedPack?