1. Will there be increasing returns to adoption for an early mover in air taxi
service? If so, what will they be?
2. What are the disadvantages of entering the air taxi market early?
3. What are the important complementary goods and enabling technologies
for the air taxi market? Are they available in sufficient quality and economy?
4. Is Uber well positioned to be a dominant player in this market? What
resources will it need to be successful?
5. Overall, would you say Uber’s entry into the air taxi market is too early, too
late, or about right?
