Week 6: Interactive Learning Activity
6.1 Learning Outcomes:
- Describe the components of a bootstrap marketing plan and explain the benefits of preparing one.
- Explain how small businesses can pinpoint their target markets.
- Explain how to determine customer needs through market research.
- Outline the steps in the market research process.
- Describe the bootstrap marketing strategies on which a small business can build a competitive edge in the marketplace.
- Discuss the “four Ps” of marketing—product, place, price, and promotion—and their role in building a successful marketing strategy.
6.2 Action Required:
- Watch the short video at the following link:
https://www.youtube.com/watch?v=fluSAYgnLasbe
6.3 Test your Knowledge (Question):
- What is the value of market research to the small business owner?
6.4 Instructions
- Answer the question available in the “Test your Knowledge” section.
- Post your answer in the discussion board using the discussion link below
(Week 6: Interactive Learning Discussion
