Discuss why you feel associative learning is being used and the response the ad is meant to elicit. Please do not use the Nike example from the video

Psychology by Geoffrey

To identify examples of classical conditioning in your own life.

INSTRUCTIONS:

  1. Please give an example of Classical Conditioning from your life. Identify the unconditioned stimulus, unconditioned response, neutral stimulus, conditioned stimulus, and conditioned response (You must use ALL of these terms to receive credit).
  2. Think about how classical conditioning (associative learning) works in advertising. Find an ad/commercial on YouTube posted within the last three years in which associative learning is being used and embed the video here.
  3. Discuss why you feel associative learning is being used and the response the ad is meant to elicit. Please do not use the Nike example from the video
  4. Now repeat steps 1 and 2 above for operant conditioning.