Qualitative research is the process of collecting, analyzing, and interpreting non-numerical data, such as language. Qualitative research in general is normally obtained by asking open-ended questions to gain an understanding of a topic.
In comparison, quantitative research methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques.
explain why organizations may require the use of Qualitative and Quantitative Research.
- Find at least 2 scholarly articles that use quantitative research methods in a business situation.
- Summarize and evaluate the two articles explaining the rationale for using the quantitative research method.
