- Discuss the two major approaches to selecting a product for exports. Why is it important to participate in overseas trade shows?
- What are the disadvantages of the reactive approach to selecting a prod- uct for exports?
- Explain the importance of the following factors in the selection of products for exports: shifting spending patterns, quality, and niche marketing.
- Do a country’s imports completely measure the market potential for a product? Discuss.
- Why should an export firm consider financial and economic conditions in importing countries?
- What is the importance of political and legal forces in international market assessment?
- Identify the public sources of export counseling in the United States.
- Discuss three private sources of export assistance. What is the gold
key service? - Explain the steps involved in a typical export transaction.