Topic: Principles of Marketing
Q1. Can target marketing ever be bad?
Marketers constantly develop marketing programs to appeal to specific targets; some critics have denounced these efforts as exploitive.
Target marketers have established marketing campaigns to:
Targeting diabetics for ancillary needs such as equipment for taking insulin levels, or
Contact lens wearers where driver’s license information has been attained from state registries, and
Campaigns are developed for fundraising at universities where they target wealthy alums for gifts.
Consider the following statements:
Targeting minorities can be exploitive.
Targeting minorities is a sound business practice.
Take a position pro or con and make an argument to support your side. Make sure you use marketing principles to help your answer, such as explain the 4Ps of such products
Q2. What is a good mission statement?
Virtually all firms have mission statements. These declarations help guide and inspire employees and signal what is essential to the firm to those outside the company. Mission statements are often the product of much deliberation and discussion.
At the same time, critics claim that mission statements sometimes lack teeth and specificity. Moreover, critics also maintain, in many cases, that mission statements do not vary much from firm to firm and therefore make the same empty promises.
Take a position:
Are mission statements critical to successful marketing organizations? Or
Are mission statements useless because they are vague?
