Plan to invest in establishing a water-bottling factory

1. A brief assessment of the Saudi Bottled Water sector landscape. What are the key strategic
insights/opportunities? RTE 15%
2. Would you advice our client to invest in this sector?
 If no, why?
 If yes, why?
3. What will be your strategic choices (e.g. which geographic areas, target customer segments,
product category, stages of value chain, distribution channels, geographic areas will you play
in)? Why? RTE 10%
Assuming the strategic choices you made above:
4. How do you plan to win (e.g. differentiation vs cost leadership/focus, operational excellence-customer
intimacy-product innovation/leadership, etc.)? Why? RTE 10%
5. What will be your marketing strategy (target segments understanding, 7Ps, communication
plan & budget, etc.)? Why? What communication platform would you recommend (e.g. health
platform? Vitality platform? Etc.). Why? RTE 35%
6. What will be the implementation plan & what will be the required budget? RTE 10%
7. What will be the expected revenue pursuing the above strategy? RTE 5%
8. If the client does not approve your above strategy because he does not want to pursue the
strategic choices you made, & if he wants to hear from you an alternative route, how would you
change your strategic choices in question 3? How would your marketing strategy change? Just
highlight the key areas of differences with solid examples, NO NEED to develop full, alternative
marketing strategy. RTE 10%