A U.S. fishing boat manufacturer is known throughout the United States for its innovative approach to product design, lean manufacturing, and responsive customer service since its start three years ago. The mission statement of the company is “We will provide the most innovative customer-driven design and growth in the industry.” The founders’ ideals for the company are described in the vision statement: “We will be the most sustainable company in the industry.” The company’s ethical statement that guides all conduct and decision-making is “We will make decisions that are sustainable for customers and the environment.” A. Discuss aspects of the company from the provided scenario by doing the following:
1. Describe in detail how the company’s culture could affect the market entry strategy.
2. Discuss in detail whether the organizational structure is an advantage or disadvantage to the company and explain why.
3. Describe in detail how each of the following aspects from the scenario affects the company’s decision-making process:
• company culture
• organizational structure
• strategic direction, including mission and vision statements
B. Discuss the company’s product from the provided scenario by doing the following:
1. Describe specific characteristics of the emerging market that affect the company’s product.
2. Discuss how a product design change would meet the emerging market characteristics identified in part B1. Support this discussion with details from the scenario.
a. Discuss in detail each of the stages of the design thinking process the company would undergo in the design of the product for the emerging market from part B2. Note: Remember that design thinking is not the same as the decision-making process from part A3.
b. Choose three of the following aspects from the scenario, and provide a detailed discussion of their effect on the design thinking process for the product from part B2: • company culture • emerging market culture
• company ethics
• emerging market ethics
• organizational structure
• global legal systems
Discuss in detail how the company’s ethical statement from the scenario influences the market entry strategy.
D. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
E. Demonstrate professional communication in the contechont and presentation of your submission.
