1. Briefly summerize the Talking Data’s commercial evolution while focusing on how it changed the way it produced value
for its customers at each stage of the evolution. (20 points)
2 Conduct a SWOT analysis of Talking Data (20 Points, 5 points for each element)
3. Based on what you have learned in discussing the first two questions, make a recommendation as to what other
markets or domains TalkingData should train its attention on. Justify your recommendation (20 points, 15 for
recommendation, 5 for justification
