Introduction

In at least 200 words, explain what you found in this organization that most interests you and what the opportunity for learning is from analyzing them. What are the three most intriguing elements associated with this case?         REPLACE INSTRUCTIONS WITH YOUR WORDS.

Section A: Background/History

Briefly describe the company in the case analysis. What is its primary business? Who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Exceeds 200 words REPLACE INSTRUCTIONS WITH YOUR WORDS.

Section B: Mission

Locate or estimate the mission of this organization. Analyze it using concepts from Chapter 1 of the textbook in 200 words or more. Include citations from your outside source and the textbook, including page numbers. REPLACE INSTRUCTIONS WITH YOUR WORDS.

Section C: SWOT

Create a SWOT analysis using concepts from Chapter 2 of the textbook and an appropriate 2×2 matrix. Include citations from your outside source and the textbook, including page numbers.

Section D: Porter’s Five Forces

Analyze the organization’s industry using concepts from the textbook, addressing all five forces in 200 words or more. Include citations from your outside source and the textbook, including page numbers.     REPLACE INSTRUCTIONS WITH YOUR WORDS.