Various companies have launched a new energy bar for athletes for consumption during demanding competitions. These different bars contain all sorts of ingredients supposedly to help an athlete perform better. Nestle had one a few years back and this bar contains ActiCaf, developed by the Nestle Research Center, a patented ingredient with caffeine for long-lasting alertness.
What potential sources of internal secondary data and other sources of data do you think Nestle would have first investigated before considering the collection of primary data to research this product?
Write a two-page report describing the characteristics of the product or what you think the characteristics should have been, the target audience selected, the promotions done for it and the distribution channels. Also add a list of the sources of data Nestle would have possibly used.
