1. What are the pros and cons of the relay race approach and the cross-functional
team approach to product development projects? Which approach is better?
2. Who gets more power and who gets less power by shifting product develop-
ment projects from the relay race to the cross – functional team approach?
3. Does the shift from the relay race to the cross-functional team approach
require a significant cultural change? Explain why or why not.
4. Why do you think the VPs took the approach of not letting a pilot team make
major decisions although the team was empowered to do so?
5. Was the firing of the CEO and all VPs justified? Why or why not?
