This paper will be based in the Southwest Airlines case study number 27, pages C194 to C203 in the text. You read the case study then
discuss elements of the organizational culture at Southwest answering the
following questions:
• What are the key attributes of Southwest’s culture and how the
culture encourages innovation?
• How can the Company use these attributes to adapt, change, and
grow as the business environment changes?
• Write a 750 – to 1,000-word paper in which you discuss and
answer the questions above based on the case study.
