Social media as a tool to promote media cultural events. Developing an audience for media culture by social media.
The number of pages includes the main text + practical part. What is audience developing? It is important to consider how to develop (not promote, not target, but develop – how to attract those who do not yet know, how to get interested through social networks).
The practical part is the audience development strategies. That is, the practical part will include examples of what strategies can be used to attract and grow an audience for media Culture through Social Media. Literature/sources is desirable to use from European countries or UK, but not American.
Explain what is meant by MEDIA CULTURE.
What digital media is, what media culture is. How these areas are growing/developing in the modern world.
