What are the characteristics or traits of the audience for the document? Purpose What are you trying to accomplish?

Rhetorical analysis of paper – and outline

Audience
What are the characteristics or traits of the audience for the document?
Purpose
What are you trying to accomplish?
Context: Physical
How will your audience feel about the physical environment? What will it be like when they read the document?
Context: Mental/Emotional
How will your audience feel when reading the document?
Context: Cultural
What are the potential cultural elements that will come into play?
Each of the bullet points above should be developed in a paragraph, where you describe both the rhetorical situation, and how it will lead you to make decisions about the final document.