Corporate Communication Analysis #1
Analyze the corporate communication practices of one or two corporations, using the “organizational communication/public communication” distinction between corporate communication activity.
Focus on one of the corporations we’ve examined thus far: Dell, Microsoft, GE, Monsanto, Theranos, Nike, the NFL, or Colin Kaepernick’s business and charitable activism.
Describe the communication best practices of this corporation. How does it organize itself to share information across divisions and with stakeholders? How does it convey its identity and narrative to the public? Rely on the course readings and shared media to help you precisely describe examples of these practices.
Describe the corporate ethos or identity of the company. How does it acknowledge its own economic, social, and/or environmental impacts? What issues or challenges does the company ignore or de-emphasize? Rely on the course readings and shared media to help you precisely describe examples of these practices.
Make a comparative analysis of the internal and outward-facing communication practices of the company, revealing the extent to which the company’s internal business practices align with its outward-facing corporate narrative and identity.
Stance and Audience
