You are the owner of a U.S. based company that sells popular electronics products including cell phones, computers, computer games, and tablets. You are considering options for expanding internationally. Before analyzing the attractiveness of entering other countries, answer the following questions using what you have learned from this week’s readings:
What factors would you look at when conducting a company analysis?
What international strategy would you choose and how would that strategy inform your choice of corporate and business level strategies?
When researching a potential market what factors would you examine to identify basic appeal and to assess the national business environment? What types of secondary or primary research might you conduct?
