Digital commerce marketing
- Identify and describe the basic digital commerce marketing and advertising strategies and tools.
- Characterize the main technologies that support online marketing
- Examine the difference between traditional online marketing and the new social-mobile-local marketing platforms and the relationships between social, mobile, and local marketing.
- Describe the social marketing process and the marketing capabilities of social marketing platforms such as Facebook, Twitter, and Pinterest.
- Identify the key elements of a mobile marketing campaign.
- Critique the capabilities of location-based local marketing.
