Delta Airlines
What are the organization’s sources of competitive advantage? Has the organization approached strategic management (i.e., market participation, market entry modes, location and configuration of specific functional/value chain activities, etc.) in a way that leverages its competitive advantage and/or potential for success?
Does the organization follow a strategy appropriate for the matrix of environmental forces? Is the organization structured appropriately? Is the organization’s leadership effective?
Use these questions to develop a rich picture and discuss why each item is important.
