Marketing and communications
Structure to follow:
1. Executive Summary (1 page)
2. Table of Contents (1 page)
3. Background of the brand or company selected (2 pages)
4. Current Marketing Communications plans of the company or brand (1 page)
5. Consumer behaviour highlights (2 pages)
6. Recommendations on enhancing Marketing communications for the brand or company. Also include the rationale for suggesting the same (3 pages)
7. References (1 page
8. Appendix – Any other information you may provide
Include in structure:
Examine what they do
How they work
What they are doing
Language they use
What are their objectives?
Are their objectives clear?
What style do they have – is their style appropriate
What can u find out about their consumer behaviour?
What recommendations do you have – provide rational for your recommendations
Look at consumers – look at how they have changed
