Ram Ad Campaign
1. Conduct research and evaluate a U.S. advertising campaign/commercial/ad/video. U.S ad link: https://www.youtube.com/watch?v=tlxlXI4DnsI
2. In the attached APA formatted document, identify how each of the following components of a U.S. advertising campaign might need to be adapted to an international market. Each of the bulleted items below should be a heading in your paper.
State the advertiser, campaign, and year.
Product: How might the product featured in the U.S. ad need to be marketed differently for an international market? Describe at least two ways it might need to be marketed differently. Pick a different, non-U.S/Canada/Mexico market. Then explain how the product marketing could be affected by the different market and how product marketing is conducted there.
Price: How might the product features in the U.S. ad be priced differently in an international market? What factors could influence a different pricing strategy? Pick a different, non-U.S/Canada/Mexico market. Then explain how the pricing could be affected by the different market and how pricing is conducted there.
Place/Distribution: Conduct research to discover how the U.S. product could be distributed abroad (this will be specific to the type of product). How could distribution affect the marketing or design of the product in an international market? Pick a different, non-U.S/Canada/Mexico market. Then explain how the distribution could be affected by the different market and how distribution is conducted there.
Promotion: How might the U.S. ad need to be designed or marketed differently? What factors could affect the promotion in an international market? Pick a different, non-U.S/Canada/Mexico market. Then explain how the promotion could be affected by the different market and how promotion is conducted.
