Apply theory to integrated business practice to develop business acumen.
Explain the construction and purpose of a selected number of the most important marketing Metrics and be familiar with others.
Articulate and respect the limitations of specific metrics in their construction and/or application.
Show competence in the interpretation of marketing metrics.
Show awareness of the use of bespoke metrics within particular industries and markets.
Demonstrate awareness of the (wide) range of data sources for marketing metrics and the ability to check their validity
