ASSIGNMENT QUESTION
Choose one of the following companies:
Fashion Home Interiors
Hugo Boss Bo Concept
Oliver Bonas Heals/ Habitat
Primark Ikea
Use a portfolio approach (visuals and written commentary) to critically evaluate
how the company:
• Has used at least four of the seven marketing mix elements in their UK
operations, to reinforce its positioning within the last three years. (40 marks)
• Reflects strategic decisions and relevant taught theories in its marketing efforts.
(30 marks)
• Does/ can evaluate the effectiveness of its marketing efforts. (20 marks)
The content of your portfolio must display academic skill and integrity, appropriate to level five studies. (10 marks)
You must make reference to taught theories/ models/ strategies throughout your
