Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?

Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?

 

– Identify and list the question you are answering.

– Outline your thoughts to provide a framework for your response.

– Use a standard essay response to answer the question.

– While you may use other sources to help you answer the question, the primary source for answering the question must be your textbook.

– The average length is 2 pages and 300-500 words

– Double space your work using a standard font and 12 point type