Module Learning Outcomes
(from module syllabus)
LO1 – Recognize the major forces shaping the global business environment, and gain an understanding of the changing global business environment;
LO2 – Apply relevant business models (Porter’s Diamond, Value Network, Five Forces, etc.) within the context of an international environmental analysis (PESTEL);
LO3 – Identify, and critically evaluate, the reasons why organisations engage in international trade;
LO4 – Assess markets in action, understanding their micro-economic and macroeconomic foundations, different market structures and their influence on firm strategy, long-run and short-run
changes, and major features of the current international economy.
