Topic:
The impact of interactive technologies on the development of omni-channel retailing and consumption behaviours
Determine the motivations of omni-channel fashion clothing retail consumers in using AR technology
Establish the benefits for omni-channel fashion clothing retail consumers when using AR technology
Identify any barriers that exist to omni-channel fashion clothing retail consumers using AR technology
Build a conceptual framework of AR use among fashion clothing retail consumers with the aim of guiding the development of AR offerings by fashion omni-channel retailers
