Amazon Fresh
The new Amazon Till-Less shop (Amazon Fresh) has just opened in London. It offers a shopping experience without the use of a till for payment. A study with an objective to examine the level of take-up for shopping Till-Less was conducted and has set the following research questions:
RQ1: Is the proportion of people who consider shopping at Amazon Fresh greater than 50%?
RQ2: Is the proportion of people who consider shopping at Amazon Fresh different between those who are comfortable with mobile technology and those who are not?
